meet Maureen Kelly

founder & CEO

Not only is she the innovator behind your fave products, she’s a proud boy mom & viral content creator who shares everything from beauty hacks to #momlife.

meet shape tape™

#1 concealer brand

Swipe on the hype! This best-selling icon was inspired by our founder’s experience with cystic acne & is now the #1 concealer brand.

giving back

Giving back has been at the core of our values since day 1. We proudly support causes like female empowerment, underserved communities, environmental conservation, animal rescue, health & wellness & disaster relief.

heart to tarte™

Our 501(c)(3) non-profit founded by Maureen to make it even easier to support the causes close to our hearts.

25+ years cruelty-free

We’re proud to be cruelty-free & offer vegan-friendly options since day 1!